Operations 07
Trend & Evidence Radar
What is the market asking for, and has it survived a technical check?
Not connected
What is blocking this surface
No social listening is connected, and no idea record exists to carry the two statuses.
Already exists — do not rebuild
The evidence ladder is exactly the technical half of this, and has been since the repo started. This surface gives it a market-facing twin without contaminating it.
Market signal is not technical approval
Two independent fields, never collapsed into one: market_signal_status and technical_approval_status.
Social answers
- What are customers interested in?
- Which styles, colours, details and materials are gaining attention?
- Which posts generate enquiries, saves and quotation requests?
Evidence answers
- Is it safe?
- Is it durable?
- Is it suitable for Sarawak?
- Can it be sourced consistently?
- Can it be installed, maintained, repaired and replaced?
The hard line
Social media is Level C market evidence. It may support a demand or preference decision. It must NEVER independently approve a construction technique or a performance claim. For subjective style and colour, customer behaviour is valid evidence. For fire, water, structural, electrical, durability or health, require a standard, a test report, a technical document or a measured local outcome.
Worked example
The roof assembly's fire claim is the live case. It would carry a strong market signal and a technical status of CONTRADICTED. Collapsing those two into one number would sell it.
Idea workflow
8 statuses01Detected02Under review03Evidence checked04Supplier verified05Trial approved06Design approved07Sale approved08Deprecated